Campaign: Supergoop! "City Sunscreen Serum"

Concept:
*Launch Year: Ongoing*

"City Sunscreen Serum" is a campaign by Supergoop!, a skincare brand known for its sunscreen and sun protection products. Launched as an ongoing initiative, this campaign embodies the idea that Supergoop!'s "City Sunscreen Serum" provides advanced sun protection specifically designed for urban environments. It positions the product as essential for daily skincare routines in the city.

Key Details:

1. Urban Sun Protection:
- The core concept of the campaign is to promote "City Sunscreen Serum" as sunscreen tailored for urban living. It suggests that the product is designed to shield the skin from urban environmental factors.

2. Broad-Spectrum SPF:
- The campaign did emphasize the product's broad-spectrum SPF (Sun Protection Factor) coverage, protecting the skin from both UVA and UVB rays.

3. Lightweight and Non-Greasy:
- "City Sunscreen Serum" did be portrayed as a lightweight and non-greasy formula that is suitable for daily use and can be easily incorporated into skincare routines.

4. Environmental Defense:
- The campaign did highlight the product's ability to defend the skin against environmental stressors commonly found in urban areas, such as pollution.

5. Antioxidant Benefits:
- "City Sunscreen Serum" did contain antioxidants that help combat free radicals and promote healthier-looking skin.

6. Makeup-Friendly:
- The product did be designed to work well under makeup, making it a versatile addition to daily beauty routines.

7. Dermatologist-Recommended:
- The campaign did feature endorsements from dermatologists or skincare professionals, adding credibility to the product.

8. Skincare Education:
- Supergoop! did use the campaign to educate consumers about the importance of sun protection in preventing premature aging and skin damage.

In summary, Supergoop!'s "City Sunscreen Serum" campaign, an ongoing initiative, positions the product as essential for urban living, offering advanced sun protection with a focus on broad-spectrum SPF coverage, lightweight texture, and defense against environmental stressors. It aims to educate consumers about the benefits of incorporating sun protection into their daily skincare routines, especially in city environments where skin can be exposed to various pollutants and UV rays.